Privacy policy

Effective Date: January 1, 2026

At eChoice Life Diagnostics, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and safeguard your personal data when you visit our website and use our services. By using our website and services, you agree to the terms of this policy.

1. Information We Collect

We collect two types of information from users of our website:

Personal Information:
This includes information you provide directly to us, such as when you book a service, contact us, or fill out forms on our website. This may include:

  • Name

  • Contact information (email address, phone number)

  • Billing information (credit card details, billing address)

  • Information about the service(s) you are requesting (such as type of DNA or drug test)

Non-Personal Information:
We also collect information that does not identify you personally, such as:

  • IP addresses

  • Browser type and version

  • Device type and operating system

  • Pages visited on our site

  • Referral source (how you reached our website)

This information is gathered through the use of cookies and other tracking technologies to improve our services and enhance your experience.

2. How We Use Your Information

We use the information we collect in the following ways:

  • To process and fulfill your requests for DNA and drug testing services

  • To communicate with you regarding your appointments, results, and any questions you may have

  • To improve our website, services, and customer experience

  • To respond to inquiries and provide customer support

  • To send promotional materials, updates, or newsletters (with your consent)

  • To comply with legal obligations and enforce our terms of service

3. How We Protect Your Information

We take the protection of your personal information seriously as bound by HIPAA. We use administrative, technical, and physical safeguards to protect your data from unauthorized access, alteration, disclosure, or destruction. However, please note that no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

4. Sharing Your Information

We may share your personal information in the following situations:

  • With Service Providers: We may share your personal information with trusted third-party service providers who help us operate our business (e.g., payment processors, IT support, marketing services). These third parties are obligated to protect your information and use it only for the purposes for which we share it.

  • With Accredited Labs: If your service involves DNA testing, we may share necessary information with accredited laboratories to process your samples and provide accurate test results.

  • For Legal Compliance: We may disclose your personal information if required by law, such as to comply with a subpoena, court order, or other legal process, or if we believe in good faith that such action is necessary to protect our rights, safety, or the safety of others.

5. Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect non-personal information about how you interact with our website. Cookies are small text files placed on your device that help us improve website functionality, analyze trends, and track usage patterns. You can manage your cookie preferences through your browser settings.

6. Your Rights

You have the right to:

  • Access the personal information we have about you and request a copy.

  • Request that we correct any inaccurate or incomplete information.

  • Request the deletion of your personal data, subject to certain legal restrictions.

  • Withdraw your consent for us to process your personal data at any time.

  • Opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.

To exercise any of these rights, please contact us at the information provided below.

7. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal data from a child under 13, we will delete that information as soon as possible.

8. Third-Party Links

Our website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of the page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

eChoice Life Diagnostics
Phone: 951-234-7999
Email: contact@echoicelife.com
Website: www.echoicelife.com